Operational Management - ASOS online clothing (logistics) Assignment

Operational Management - ASOS online clothing (logistics) - Assignment Example The findings showed that the performance of any company entirely depends on the Operation Management (OM) frameworks of that particular company therefore the researcher gave a way forward of improving the performance of ASOS considering OM Issues. Table of Contents Abstract 1 Table of Contents 2 ASOS Online Clothing 3 Introduction 4 1. SUPPLY CHAIN MANAGEMENT FOR ASOS 4 Problem with Positioning the Firm in the Supply Chain 4 Problem in the Environment of Supply Chain 5 Logistical Problems at ASOS 5 Unrelated Trade-off Elements 6 SOLUTION 1 6 2. CONNECTIONS BETWEEN STRATEGY AND OPERATIONS 8 Functional Areas for ASOS 8 SOLUTION 2 9 The ‘Operation’ at ASOS 9 The ‘Strategy’ for ASOS (Market Entry) 11 Beyond immediate boundaries of the firm are other parties with a direct connection with the businesses’ OM. Amongst these stakeholders, the most important of all are the customers. Customers have a number of interests in the activities of a business. These in terests can only be enhanced by an effective operation system of the business. Service, Availability, Price, Reliability are some of the issues that are concerned with the operations management of every company. The supply chain elements affect customers directly and indirectly. Shareholders and employees also contribute and provide support to the company whenever called upon; therefore, in order for the ASOS Company to maintain good relations with them it should be able to meet stakeholder needs. This ability cannot be accomplished without an effective OM system that will implement strategic and tactical operations that will ensure stakeholders needs have been met (Ashman, & Vazquez, 2012, p.975 – 996). 12 Conclusion 12 Reference 13 Cooper,  R.G.  (1999), â€Å"The Invisible Success Factors in Product Innovation.† The Journal of Product Innovation Management, 6 p. 1–17 14 ASOS Online Clothing Introduction Founded June 2000, ASOS Online Clothing is one of th e leading online-only fashions store in the UK. With revenue of ?753 million and a net income of ?29 million per annual, has kept ASOS on top of their game as the largest online fashion retailer. The company sells branded women and menswear including jewellery, footwear, and accessories. ASOS online clothing, just like any other industry, has adopted the various Operations Management (OM) characteristics for the sake of the smooth running of the business. This report seeks to investigate theoretical cases, problems and peculiarities in relation to the Operational activities of ASOS online clothing industry. 1. SUPPLY CHAIN MANAGEMENT FOR ASOS ASOS online clothing is an online store; it automatically qualifies as a global industry since the internet is accessible globally. The Company has adopted a few aspects regarding to logistics and its operations systems. As an international product distributor, it has embraced logistical activities that have gained them a global strategic suppl y chain advantage. However, there are peculiarities that hinder the operations supply chain as the industry grows (Inkpen, 1998, p.2–30). Problem with Positioning the Firm in the Supply Chain ASOS Company relies entirely on ‘